Top Fashion Games Performance in Europe Q3 2025

In the third quarter of 2025, the top fashion games in Europe experienced varied performance trends on a unified platform, as reported by Sensor Tower.

Project Makeover from Magic Tavern, Inc. saw its weekly revenue fluctuate, peaking at around $655K by the end of September. Downloads rose significantly mid-quarter, reaching 76K in late August, while active users declined from 973K to 718K throughout the quarter.

SuitU: Fashion Avatar Dress UP by Libii HK Limited maintained a stable revenue, with a notable increase to $81K in mid-August. Downloads peaked at 24K in the same period, and active users steadily increased, reaching 165K by the end of September.

Covet Fashion: Dress Up Game from Crowdstar LLC showed a revenue peak of $84K in early August. Downloads spiked at 22K in early September, and the active user base grew to 85K by the start of September before stabilizing.

Glow Fashion Idol by Crazy Labs experienced a steady increase in revenue, peaking at $47K in early September. Downloads reached a high of 92K in late August, while active users climbed to 278K before decreasing towards the end of the quarter.

Merge Studio: Fashion Makeover from Paxie Games saw its revenue gradually decline from $47K in mid-July to $27K by the end of September. Downloads followed a similar trend, decreasing from 33K to 14K, with active users dropping from 127K to 104K over the quarter.

These insights provide a snapshot of the fashion gaming landscape in Europe, with more detailed analytics available through Sensor Tower.